Collaborating is nothing new. It's how great things get done. It's exciting to see so many great designers teaming up with companies to bring design to the mass market. It elevates our overall aesthetic sensibility and puts design at the forefront without the barrier of cost.
I'm sure you've seen the commercials for Target's new collection with Merimekko. They're everywhere, even in our snail mailbox. Merimekko is an iconic Finnish company with designs that have changed the course of fashion history. The beautiful graphic quality of the prints sets them apart. One of my favorite pieces from the upcoming collection is the body board.
The collaboration between Target and Merimekko brings great design to everyday objects accessible to most everyone. We see similar pairings happening across the world.
Uniqlo has teamed up with Liberty of London for a collection that is fun and trendy, giving everyone the option to mix up prints, something we see happening more and more on the runway. Plus, they are just so happy!
The collaboration we're really looking forward to is NikeLab's collection with Givenchy's Creative Director Riccardo Tisci. A classic black and white collection comes out this spring. The summer release will include floral and kaleidoscope designs which are a nod to the designer's hometown, Nike's headquarters in Oregon, and Rio de Janeiro, the location for the summer Olympics.
A quote from HighSnobiety.com:
Regarding the collaboration, Tisci related the following:
It was interesting…a little bit of a difficult process because to make something that is very dynamic, to do sport and to do activity, and make it strongly recognizable — a fashion statement — is not easy. But we achieved something that’s amazing. There’s a lot of sensuality.
NikeLab Senior Design Director Jarrett Reynolds, meanwhile, had this to say:
This collection represents an entirely new way of thinking for Riccardo. It is engineered for performance, which is unfamiliar territory for him. But that’s the beauty of collaboration — we can help bring Riccardo into the world of sport performance, which is our expertise. On the other hand, Riccardo’s vision pushed our design to a place we wouldn’t have arrived at on our own.
Collaboration favors both the designer and the manufacturer, but in the end I think it's the end consumer that wins the most. We have a lot of amazing design out there. Don't miss an opportunity to make it a part of your everyday life.