Fashion week is one of my favorite times of the year. Especially in February. It’s a visual treat smack dab in the middle of winter. I love fashion. Who doesn’t want to wear some of those editorial masterpieces? Of course I’m now the mom of two little ones living in Ohio. Editorial masterpieces are not part of my repertoire.
Fashion and art tend to be the originators of trends that filter through our lives. I always follow fashion to better understand what we will see in textiles and home down the line. There is so much to see and some of the collections are so different that it can be overwhelming. I have found a few easy ways to pare it all down. I like to use Pinterest because it’s so easy to use and there are many images already pinned for easy reference.
Vogue.com and HEED are two great resources to see images of the shows and the street style surrounding the shows. I start there. Everything that appeals to me or has a feature that I like I pin it to my main board. I go through all of the collections the same way and go with my gut.
After the shows I spend the following few weeks studying the images I’ve pinned and looking for common threads. I pull out those images and define each trend more clearly. I assign colors, print style, and reference images found elsewhere. For each trend I compile what we refer to as the “Tone of Voice” but which is more commonly known as a mood board. As I develop my collections I keep my tone of voice board nearby and refer back to it frequently. I like to make sure my collection stays true to my original vision. When it comes to colors, I allow myself some leeway. What people are willing to wear for an evening or for a season can be very different from the textiles and objects they will choose to live with for years.
Many trend services will see the same trend and name it differently or have a slightly different take on it, however, I look at this as feedback that I’m on the right track. My favorite trends to develop into collections and products are usually the ones that are less common and you can bet those will come back even stronger the next season. To see what we’re following this fashion week check out our Pinterest Board, NYFW Feb 2017/ Fall 2017.