Workwear has come a long way since overalls and steel toed boots. With it’s
highly stylized personality Blaklader has made a splash into the US market.
Boasting countless features and benefits, the objective was to deliver powerful
marketing collateral, packaging, and merchandising. Another goal was to elevate
the retail presence with impactful brand recognition and graphic personality.
Graphics instilling the irreverent spirit that this workwear exudes helped break its
once perceived “European only” stigma.